In the middle of one of the most challenging times for our country, business has to be strong as ever to continue creating jobs and growth. There is a common misconception that business is a cut-throat activity, stopping at nothing to create profit, stamping on competitors in the proverbial fight for survival and success. In most cases, this is very far from the truth. Businesses can be, and are, responsible, and care strongly about their impact on other businesses, people, communities, and the environment. In fact, perhaps more than ever, embracing corporate social responsibility and delivering social value play increasingly important part in the standing and success of every business.
It is, therefore, no wonder that Business Secretary Sajid Javid, having spoken at the Centre for Social Justice on the subject of responsible business tweeted ‘Don’t have to choose between ethical and successful business’. The truth is, success comes with responsibility. What we have to learn is that to achieve success, businesses must have in place the ingredients of responsibility as well. Successful business leaders think long-term and good ethics are the fundamental block of their achievements.
Corporate social responsibility is not a nice thing to have to be displayed in a trophy cabinet. It should be the glue that holds all business activities together, the always-switched-on generator of opportunities for local communities, the think-of-the-future prerogative and mantra for every business, large and small. And don’t get me wrong, it doesn’t have to be a burden; it can also be a highly important motivator for employees, managers and senior leaders, improving teamwork and productivity. Businesses just have to get it right the first time and keep it going. From the now traditional process of getting your company to help out with the painting of local community facilities, to more imaginative and integrated partnerships and support, all businesses can benefit their communities, and themselves, from a well thought through CSR programme,
So, at Nudge Factory, we continue in promoting our refrain that what is good for the community is good for business. And we stand ready to help you reap the benefits of your own CSR programmes in future.
If you would like to find out how Nudge Factory could help you with your business’ CSR, contact:
T: +44 (0)20 8819 0555
D: +44 (0)20 3637 5961