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CAREERS: Associate Director [Public Affairs]

Nudge Factory is expanding and we are looking to recruit an Associate Director (SAM/AD) to our talented team. Our ideal candidate will be an established public affairs consultant, with the confidence to lead clients and with a solid understanding of Westminster and Whitehall. The successful candidate should be able to demonstrate a broad base of …

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Local Elections Analysis 2019: The Day of the Livids?

The Results Last Thursday (2 May) saw local elections take place across large swathes of the UK. The contests were seen as a significant test of public opinion for both the Government and the Labour Party, with Brexit (or lack thereof) likely to play a major role in the outcome. It looks like voters livid …

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Words work

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications  Politics aside*, ‘Vote Leave, Take Control’ and ‘Make America Great Again’ are winning slogans. They encapsulate strong messages in simple, powerful, memorable phrases. Through consistent repetition they became drummed into our collective and individual consciousness. They’re bold examples of active, rather than passive, voice. Both are …

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Directly elected mayors: A resurgent model for local government reform?

Last week, senior Tory MP Greg Hands announced his bid for the London Borough of Hammersmith and Fulham to change its model of local government. Mr Hands wants a directly elected executive mayor for his patch. If his campaign secures 5% of registered electors a local referendum will be triggered to establish an executive mayor. …

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The business of branding: From vision and values to hearts and minds

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications  I’m preparing a branding workshop for a new business, going back to brass tacks* and writing it from scratch. It’s a cathartic process, provoking me to question the value of branding, and the journey a brand takes from conception to birth. Most people fundamentally misunderstand ‘brand’. …

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‘Independents’ Day’: Labour resignations rock Westminster, more to come?

Yesterday saw seven MPs quit the Labour Party to form ‘the Independent Group’ in the House of Commons. The departing MPs were Chuka Umunna, Luciana Berger, Chris Leslie, Angela Smith, Mike Gapes, Gavin Shuker and Ann Coffey. The ongoing anti-Semitism row, Corbyn’s position on Brexit, an alleged culture of internal party bullying and the perceived …

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Boundary Reviews: The political landscape of London is changing, but by how much?

There’s something very significant going on in London at the moment that most people have never even heard of. During 2019/20, sixteen of London’s boroughs are set to go through a review of their councillor ward boundaries. Since July last year nine others have undergone reviews, the remaining seven have had reviews in the last …

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Alternative facts, fake news, and filter bubbles – navigating the new(s) norm

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications ‘Post-Truth’ was the Oxford Dictionaries Word of the Year in 2016. It’s a contemporary adjective for an ancient concept. It defines an era where facts carry less force than emotional appeals, and opinions can be shaped more profoundly by stories than by hard data. Post-truth nestles well in our postmodern …

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Compelling corporate communications: proposition, positioning, perception, persuasion.

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications After MacKenzie* and Jeff divorce, Bill might become the richest person in the world again. With a $96 billion fortune, the chances are we’ll probably never find out if he ever really said: “If I was down to my last dollar, I would spend it on PR.” You’ll hear public …

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