Corporate Communications

The business of branding: From vision and values to hearts and minds

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications  I’m preparing a branding workshop for a new business, going back to brass tacks* and writing it from scratch. It’s a cathartic process, provoking me to question the value of branding, and the journey a brand takes from conception to birth. Most people fundamentally misunderstand ‘brand’. …

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Alternative facts, fake news, and filter bubbles – navigating the new(s) norm

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications ‘Post-Truth’ was the Oxford Dictionaries Word of the Year in 2016. It’s a contemporary adjective for an ancient concept. It defines an era where facts carry less force than emotional appeals, and opinions can be shaped more profoundly by stories than by hard data. Post-truth nestles well in our postmodern …

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Compelling corporate communications: proposition, positioning, perception, persuasion.

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications After MacKenzie* and Jeff divorce, Bill might become the richest person in the world again. With a $96 billion fortune, the chances are we’ll probably never find out if he ever really said: “If I was down to my last dollar, I would spend it on PR.” You’ll hear public …

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Nudge Foundation: Why I’m giving something back to Croydon

By Az Chowdhury Croydon is my home. It is where I live and it’s the community I was brought up in. I was also educated nearby and I really could not think of anywhere better to have started my business, Nudge Factory. Because I believe in the simple principle that charity begins at home, myself …

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Conservative Mayoral Candidates: Three horse race!

The Tories are still recovering from the bruising of their defeat at the last round of elections for Mayor of London and the London Assembly in 2016. Sadiq Khan’s victory, coupled with allegations of a negative campaign from Zac Goldsmith, has left a bitter taste. That aside, critics of Khan have said he’s achieved little …

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Proud to support Croydon Pridefest 2018

The London Borough of Croydon is vibrant, diverse and welcoming because of the people who live in it and we all take enormous pride in that fact. That’s why, as a Croydon-based corporate affairs consultancy employing local people, we are very proud to have sponsored and worked with Croydon PrideFest on Saturday. Partnering with this …

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Green, Pleasant and Affordable: Achievable?

Today has seen the publication of two more significant contributions to the ongoing and vociferous debate on housing policy The wide-ranging policy paper The first is an inaugural policy paper – Green, Pleasant and Affordable – from the newly formed Conservative Think Tank, Onwards. Written by Neil O’Brien MP, a former Special Advisor at both …

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Fundraising for the Royal Marsden: 120 rounds of kickboxing

Az Chowdhury, Managing Partner Nudge Factory, will be fighting 120 rounds of kickboxing as part of Phoenix School of Martial Arts charity day. On 29 October 2017, Az will be fighting in 120 rounds of kickboxing to raise money for The Royal Marsden Cancer Charity. Phoenix School of Martial Arts (PMA Kickboxing) has been raising money …

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Nudge Factory Launch Nudge Knowledge

We are pleased to introduce a new service from Nudge Factory for 2017 – Nudge Knowledge. Nudge Knowledge goes beyond the news and insights offered through our blogs and articles and will provide more in-depth reports, briefings and analysis on selected topics throughout the year. As well as hopefully being of use and interest to …

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Five Predictions for 2017

2016 was the year when forecasters got things not just wrong, but spectacularly wrong. From politics and elections to economic forecasts and sporting events, experts were left with so much egg on their faces the world of commentary resembled a yolky version of La Tomatina. So to begin 2017 with some predictions is perhaps, as …

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