Corporate Communications

Memories of a pandemic – Swine Flu 2009

It was April 2009. I was away for a weekend with the family. Discovering a new town, wandering around the shops and taking in the sights. The weather was glorious.   Around midday on Saturday we began to notice that the shops had unusually tuned their radios to the news channel. My Spanish was still developing, …

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Do Boris Johnson’s rapid-fire Cabinet appointments give a taste of what’s to come?

Boris Johnson has gone in guns blazing at his first Prime Ministerial performance in the House of Commons today with his usual flamboyance and gusto. But, in addition to that, he has also lost no time in appointing the first Cabinet of his administration and his team in Downing Street.  This level of decisive action …

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A tale of two parties: why some crash and burn, and others soar

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications  To set the scene: it’s 18th February 2019. A new political movement is born. Seven Labour MPs announce they’ve come to the end of their tether. After months of rumours and rumblings of a ‘split’, their emergence as a new group more closely resembles a splinter. …

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Words work

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications  Politics aside*, ‘Vote Leave, Take Control’ and ‘Make America Great Again’ are winning slogans. They encapsulate strong messages in simple, powerful, memorable phrases. Through consistent repetition they became drummed into our collective and individual consciousness. They’re bold examples of active, rather than passive, voice. Both are …

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