Az Chowdhury

Your reputation creates your reality

Consulting for private clients requires a specialist skill set. It’s highly personal, combining impartiality of approach with strong empathy. The most successful client/consultant relationships are forged out of developing an intimate understanding of the individual’s goals, mapped against a pragmatic assessment of their strengths and weaknesses. Combine this with a deep awareness of the opportunities …

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Corporate affairs, consultancy and campaigns – post-Covid

Our business is built on relationships, knowledge, and our ability to deliver results. These relationships are rooted in trust. And trust, like reputation, is cultivated, tested, and built over time. A perennial debate within public relations is whether we ought to ditch the term ‘PR’. It’s true that it’s loaded with negative connotations and misconceptions. …

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CAREERS: Associate

Nudge Factory is expanding and we are looking to recruit an Associate to our talented team. Our ideal candidate will be confident, presentable, articulate and be able to demonstrate a keen interest in politics and public affairs as well as a creative approach to problem solving.  The purpose of the role is to work as …

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Do Boris Johnson’s rapid-fire Cabinet appointments give a taste of what’s to come?

Boris Johnson has gone in guns blazing at his first Prime Ministerial performance in the House of Commons today with his usual flamboyance and gusto. But, in addition to that, he has also lost no time in appointing the first Cabinet of his administration and his team in Downing Street.  This level of decisive action …

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A tale of two parties: why some crash and burn, and others soar

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications  To set the scene: it’s 18th February 2019. A new political movement is born. Seven Labour MPs announce they’ve come to the end of their tether. After months of rumours and rumblings of a ‘split’, their emergence as a new group more closely resembles a splinter. …

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European Elections: Punishment for those without a clear view on Brexit

As predicted by many commentators and political sources, both Labour and the Conservatives have been dealt hammer blows from the electorate over Brexit at the European elections. The Tories suffered the most with a crushing defeat, failing to even scrape 10% of the poll nationally (less than the Green Party). The result shows that parties …

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CAREERS: Associate Director [Public Affairs]

Nudge Factory is expanding and we are looking to recruit an Associate Director (SAM/AD) to our talented team. Our ideal candidate will be an established public affairs consultant, with the confidence to lead clients and with a solid understanding of Westminster and Whitehall. The successful candidate should be able to demonstrate a broad base of …

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“We all like to be beside the seaside…” or do we?

Kevin Davis, Managing Partner, Local Government, argues that we should embrace the Victorian view of the seaside towns as places where government should offer incentives to generate investment. The English seaside was effectively destroyed as a destination for holidays with the emergence of package holidays and cheap flights in the 1970s. Successive governments have fought …

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Local Elections Analysis 2019: The Day of the Livids?

The Results Last Thursday (2 May) saw local elections take place across large swathes of the UK. The contests were seen as a significant test of public opinion for both the Government and the Labour Party, with Brexit (or lack thereof) likely to play a major role in the outcome. It looks like voters livid …

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