Words work

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications  Politics aside*, ‘Vote Leave, Take Control’ and ‘Make America Great Again’ are winning slogans. They encapsulate strong messages in simple, powerful, memorable phrases. Through consistent repetition they became drummed into our collective and individual consciousness. They’re bold examples of active, rather than passive, voice. Both are …

Words work Read More »