Compelling corporate communications: proposition, positioning, perception, persuasion.

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications After MacKenzie* and Jeff divorce, Bill might become the richest person in the world again. With a $96 billion fortune, the chances are we’ll probably never find out if he ever really said: “If I was down to my last dollar, I would spend it on PR.” You’ll hear public …

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