Month: January 2019

Compelling corporate communications: proposition, positioning, perception, persuasion.

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications After MacKenzie* and Jeff divorce, Bill might become the richest person in the world again. With a $96 billion fortune, the chances are we’ll probably never find out if he ever really said: “If I was down to my last dollar, I would spend it on PR.” You’ll hear public …

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Nudge Factory appoints new Managing Partners

From L-R: Jason MacKenzie, Managing Partner, Corporate Communications; Ahzaz Chowdhury, Senior Partner; Kevin Davis, Managing Partner, Local Government. Independent corporate affairs consultancy, Nudge Factory has appointed Kevin Davis and Jason MacKenzie as managing partners of its local government and corporate communications practices, respectively. MacKenzie was president of the Chartered Institute of Public Relations in 2017, …

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Nudge Foundation: Why I’m giving something back to Croydon

By Az Chowdhury Croydon is my home. It is where I live and it’s the community I was brought up in. I was also educated nearby and I really could not think of anywhere better to have started my business, Nudge Factory. Because I believe in the simple principle that charity begins at home, myself …

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With the Government crushed on the Brexit vote, what could happen next?

Well, you’ve got to hand it to Theresa May, she just handled PMQs like another day in the office. But last night the Government was crushed on its Brexit deal with the most punishing loss of a Commons vote deal in recordable parliamentary history. One in three Tory MPs did not back the Government, adding …

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